Defining and Crystalizing the creative scope and final concept deliverable-criteria through Phase I concept design arrays.

Remixing and adding category attribute possibilities both inside and outside the category.

Deconstructing, validating and prioritizing concept attributes: features, benefits, configurations, formulations/functionality, ingredients, messaging, and packaging.

Prototypes are constructed to further explore optimizing and perfecting functional, performance and design opportunities

Concepts and prototypes are converted to production ready drawings/specifications. Assessing Commercial Feasibility and assisting in establishing Commercialization Resources.